Sustainability Calculus in Adopting Smart Speakers—Personalized Services and Privacy Risks

نویسندگان

چکیده

Despite the benefits of using smart speakers, serious privacy concerns have been raised, particularly due to their constantly listening microphones. Given mixture advantages and risks deciding whether use them is not an easy matter, casting a doubt about sustainable growth development speakers. Using sample 559 users in South Korea U.S., we empirically investigated dilemma seeking adopt The results revealed users’ perceived usefulness enjoyment positively influenced intention No direct effect ease was found but this completely mediated by enjoyment. Perceived be twice as strong determining usage intention, confirming hedonic aspect Conversely, were shown significant negative factor. This impact significantly stronger U.S. than Korea. We could infer that more mature stage acceptance greater sensitivity risks. Lastly, Korean sample, reduce on intention.

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ژورنال

عنوان ژورنال: Sustainability

سال: 2021

ISSN: ['2071-1050']

DOI: https://doi.org/10.3390/su13020602